How To Drive Sales With Social Media Marketing
How to drive sales with social media marketing? Create An Effective Social Media Marketing Strategy. This guidebook will teach you how to create the right social media marketing strategy for your business, start generating sales and create your freedom lifestyle.
It should go without saying, but lately, social media is growing to be a powerful tool that both individual entrepreneurs and companies can use to their advantage. In reality, Americans could spend up to three times more time on social media rather than checking their Email.
More importantly, online users spend only 7.6 percent of their online time reading email and 23 percent (a 15.4% gap ) on social media activities (checking friends’ photographs, updating their profile, uploading pictures, talking to their friends and loved ones, and more). The most important part, however, is that more than 70% of social media users (those who actively participate in the above mentioned social media activities) are also actively shopping on the internet. That’s 12% more than a normal online user.
Why Is Social Media Marketing Strategy So Important?
These numbers make up for an extremely promising start — especially if you’re trying to promote your brand across several social channels and you’re also looking to get it done right. In fact, if you do your social media marketing strategy right, then you’ll reap tremendous benefits both in the short term and over the long haul too (mostly in terms of visibility and revenue-wise).
Before you do all that, however, you’ll need to think of a long-term strategy and define your own goals as clearly and realistically as possible.
Setting Social Media Targets & Defining Goals
INCREASE BRAND AWARENESS
Brand awareness is among the main reasons why marketers decide in favor of utilizing social media. This is quite logical because people are inclined to spend more time on social media than ever before, and because of that social media is one of the greatest places to promote your brand in front of the right target audience.
Plus, social media has opened marketers a whole new set of possibilities, mainly in regards to an increased understanding of their brand’s presence in various online environments (such as Facebook, Pinterest, Instagram YouTube and much more ).
Here are some metrics that you should consider when measuring brand awareness:
- Follower Count: How many users can your brand potentially reach?
- Social Media Post Reach: How many users do your posts reach?
- Mentions, Shares, and Reposts: How many users are tagging your brand in their content?
Most major social media sites (such as Facebook, Instagram, Pinterest, and Twitter) have their own native analytics, but you can always combine them with third-party tools for a more objective approach for your brand’s social media metrics.
DRIVE TRAFFIC to Your Site
Driving visitors from the social media channels into your brand website or blog is a very important step towards turning prospects into paying clients.
Here are some important metrics to follow to quantify your online traffic:
- Social Media Traffic: The number of customers which are hopping over from your social media channels to your brand’s site or site
- Overall Traffic Share: How much of your entire online traffic comes from the social media channel visitors?
- Social Media Traffic Bounce Rate: The quality of your traffic that arrives from your brand’s social media stations
- Social Media Post Clicks: How do you communicate to your online audience about the ability to talk about your content through social media channels?
With all of that being said, there is still one variable to check in regards to driving traffic to your website:
MEASURING TRAFFIC TO YOUR WEBSITE
The simplest and most convenient way to quantify visitors to your site is using Google Analytics (Brace yourselves: We will be using it a lot). This very powerful tool provides you insights about everything you need to know about your site traffic; including organic traffic (traffic from organic online searches which consumers make, usually via Google or another search engine like Bing and Yahoo!), social media visitors traffic, and more.
How to measure your Online traffic with Google Analytics
The Basics Of Google Analytics
To know where all of your site visits (also known as your”visitors”) are coming from, click “Acquisition” >”All Traffic” >”Channels”. There, you’ll discover several sources of online traffic, specifically:
- Organic Search
The”Social” tab shows you the total number of visits from the societal traffic, such as new customers,“Bounce Rate” (the number at which a new visitor has clicked on the”Back” button after landing on your website ),“Pages at Session” (how many pages that your visitors will click( on average), and also”Avg. Sec Duration” (just how much time your visitors will spend, normally, after landing one of your pages).
For example, if your social media traffic is 10,000 visitors (from all your social media channels), and your total traffic is 100,000 visitors (from all your online channels as discussed above), then your social traffic will account for exactly 10 percent of your total online traffic.
A Deeper Look Into Google Analytics Platform
If you click on the“Social tab”, then you’ll see the complete data breakdown in Google Analytics from all your social media resources. To give you an overall idea (for all those new into the social media management game), a few of those sources may comprise Twitter, Facebook, LinkedIn, Pocket, Pinterest, Google+, Quora, Reddit, and many more, based on your social media presence.
You may use this data to further differentiate what works, what doesn’t, and which regions of your traffic-driving social media marketing strategy need additional adjustments.
GENERATE LEADS ON SOCIAL MEDIA
Lead generation is a strategy typically implemented within companies with a long sales funnel – typically enterprise software businesses. These companies use lead generation to warm up potential clients and eventually lead them to buy a certain software.
In case you’ve got a significantly large social media presence or after (everything over 20K counts), then you can use this to generate your potential clients to the top of your sales funnel (or present them to the solutions that you offer).
Again, to do it, you need leads.
Now, the theory behind what constitutes a”lead” is quite broad, but that isn’t the main point here. Simply speaking, an outcome is someone who has provided your brand/company some type of private details about themselves – usually their own name, email address, phone number or comparable. Of course, you have to track these leads, and there are two or three effective and interesting ways of doing so.
LEAD GENERATION: METRICS
The most important metrics for tracking lead generation for your company are:
- Clients’ Personal Information: Like titles, email addresses, phone numbers, etc.. How many prospects are you accumulated via all of your social media stations?
- Gated Content Downloads & Participation: Just how many users have participated in your social media quizzes, competitions, or giveaways and proceeded to get your gated content (ebook, flyers, additional information regarding your brand, etc.)?
- The Number of Clicks on Your Lead-Generation Content: How well do you get across your manufacturer’s message on these articles?
- Conversion of Leads: Are those leads ready to create the following step and purchase your service or product?”
LEAD GENERATION: TRACKING
As we have said above, Google Analytics is among the best tools to track your lead generation and correct or improve your social media marketing strategy accordingly.
For this to function, you must have a conversion target set up (you can establish a new goal in”Google Analytics Standard Reports” >”Admin” >”Aims” >”+Goal”). As soon as your conversion goal is set up, visit”Acquisition” >”Social” >”Conversions” and choose your preferred conversion target you’re searching to measure.
The conversion report will include a thorough list (based on the number of your goals) about which social media channels are funneling in the most leads. You might also use some third-party analytics tools and/or plugins to measure goals in accordance with your taste (and favored level of detailed data as well).
And this is where it gets interesting, revenue-wise.
GROW REVENUE THROUGH SOCIAL MEDIA
Growing revenue through social media is best utilized by companies which aren’t plagued with a lengthy and drawn-out sales process (such as the business software companies we’ve talked previously ). To this extent, 1 way to enhance your revenue is by coming up with a successful social media advertising strategy (example: Facebook advertisements ) and operating it out from there.
But How to Grow Revenue With Social Media Advertising Strategy?
REVENUE GROWTH METRICS
These are the two most important metrics to follow in regards to revenue growth:
- The Amount of Sign-Ups Over the Amount of Revenue: Have you been noticing any correlation between the number of signups and revenue increasing? If so, is it because your new social media marketing strategy, or something else (Tip: if not sure, a fantastic idea is to perform A/B testing to find out whether the potential correlation between the number of signups and revenue increase is, in fact, the top reason for the prospective revenue growth)
- Advertisements Earnings: Just how much revenue is the social media ads strategy earning since going live?
REVENUE GROWTH: TRACKING
Remember Google Analytics? You can track revenue growth in GA as well, yet this time you’d need to assign a dollar value to every conversion. Long story short: Assigning a dollar value essentially ways to link particular social media posts along with your Google Analytics account; you can find this under”Goal Details” in GA..
If on the other hand, you are running an e-commerce website, then Google Analytics E-commerce Tracking would probably be appropriate for your small business.
And it is even easier for Facebook Ads: Just utilize Facebook Pixel to link values with all forthcoming conversions. Facebook Pixel is Facebook’s native analytics tool which works on the grounds of a code that you want to have in your site’s backend for monitoring information. Or, to put it differently, copying several lines of code that Facebook Pixel supplies and pasting it one of your website’s own code.
BOOST BRAND ENGAGEMENT
If the primary reason was brand awareness, then engagement is the second top reason social marketers use social media recently. In fact, proper social media interactions with your engaged audience are shown to boost brand perception, increase brand loyalty, and increase word of mouth recommendations too.
What’s more, it’s no secret that the majority of social media algorithms (Facebook, Instagram, Pinterest, etc.) are set to prioritize posts with greater engagement on their respective audiences’ feeds.
Why having great post engagement is so important?
From the perspective of these social platforms, fostering already popular content much more is great since it does two main things:
- It increases the Odds of additional users joining in on the fun
- It reduces the chances of possible negative feedback and consumer dissatisfaction
Of course, this formula is simplified for the sake of clarity and time, but the main purpose is that engaging content is shared more, both by the users on a specific social media platform and by the platform itself.
BRAND ENGAGEMENT: METRICS
- Likes, Comments & Shares Per Post: How many users are interacting with your social media content?
- Mentions, Replies, or Retweets: Just how many users are mentioning your brand, and the number of users have you replied to?
BRAND ENGAGEMENT: TRACKING
Exactly the very same rules, just as we’ve talked about before with brand awareness, apply to monitor engagement metrics too. It’s possible to use the social programs’ native analytic tools, or you can opt out and select a third-party management tool instead.
BUILD A COMMUNITY
What is better than tracking audience members, including total followers and potential fans? Well, it ends up building close communities (forums, chats, loyal brand members) can do wonders for making your business stand out.
Differentiate between followers and dedicated community
The crucial point to remember is to differentiate between regular followers or fans and a dedicated community, largely because the latter group has very different goals and concerns instead of just the regular fans. In order to see improvements, here’s a possible metric lineup to get you started.
COMMUNITY BUILDING: METRICS
There are several important metrics to monitor community building:
- Facebook Metrics: Adding the number of articles, likes, and remarks. How actively engaged are your users?
- Instagram metrics: How many of your users are involved in your Instagram posts, and how engaged are they?
- Slack metrics: Including the total number of daily users. How many users are actively engaging on your Slack chats?
COMMUNITY BUILDING: TRACKING
Community building is a complex procedure since it doesn’t involve just numbers or just titles, but unites several metrics (how many active users in addition to the number of faithful followers constantly at-the-ready to solve a problem in your business community itself) to think of a entire number of community members along with the pace at which your community develops.
Sound catchy, right? And it is. But, there are an infinite number of third-party applications (Hastracking, Instalgic, Keyhole) which make this procedure flow easy and without any significant setbacks. Most of these tools are not free, in fact, they may be very pricey, however, all of these provide free trials for one to check and see if it’s something that you’d use long-term.
What about people who don’t have the budget?
If you’re currently short on budget, then it’s entirely feasible to track and record your information in a simple Excel spreadsheet! This process will be contingent on lots of variables, such as your hardware configuration, operating system, the platform you are using, and much more, but it is going to gradually help you better understand the data behind your community’s tracking strategy. The only disadvantage of this is that manual tracking can become somewhat tedious after a specific amount of time, so do make sure you’re also allocating your budget to buy tools to ease the job in the long term.
PROVIDE AN AMAZING CUSTOMER SERVICE
Having a fantastic customer support (or a decent customer support on your social media platforms) will help with three things:
- Increasing earnings
- Improving visitor & customer satisfaction
- Optimizing retention
However, just one in five new owners utilizes social media to provide customer support for their customers – meaning there’s lots of room for improvement as it’s.
CUSTOMER SERVICE: METRICS
Some customer service metrics that can help you:
- Total Number of Support Queries: Does your business need a social media client service strategy?
- Response Time: How fast are your social media representatives replying to your clients?
- Client Satisfaction: Are your clients satisfied – and if yes, how much – along with your social media customer service?
Now that’s out of the way, the next thing you will need to do is measure the effectiveness of your customer support service.
CUSTOMER SERVICE: MEASURING EFFECTIVENESS
Assessing social media customer support effectiveness can be approached depending on two main factors:
- If you have a low number of requests/tickets
- Or a high number of requests/tickets
If you’ve got a minimal quantity of customer support questions, it is possible to manually track each request and its corresponding response period.
INCREASE PRESS MENTIONS
While it’s a fact that the new so-called resurgence of social media channels has enabled companies to take full ownership of their news, the media is and may still be a viable option to spread the word on your brand.
Why is increasing press mentions significant?
Well for you, this makes it much easier to create relationships with credible journalists, which in turn makes your brand stand out much more (especially when those journalists have a positive standing and an ironclad reporting integrity). Plus, in addition, it helps your brand (through mentions, backlinks, and other significant traffic measures) to become the go-to source for information in your respective business.
Which inevitably leads us to want to measure our Possible media mentions:
PRESS MENTIONS: METRICS
To measure your PR achievement, you’d need to take a closer look at the following metrics:
- Potential Reach: How many possible buyers did your PR campaign reach through your social media channels?
- Mentions and Shares: Just how many users are sharing, mentioning, and talking about your PR content through your social media stations?
- Influencers: How many influential, either journalists or other types of statistics, are talking about and sharing your own posts? Do they have a reasonably big after?
- Outreach: Just how many users are asking your company industry-relevant questions? How many journalists are reaching out into a company through your social media channels?
Of course, metrics and tracking your PR success go hand in hand.
PRESS MENTIONS: TRACKING
If you are new to the game, you can manually monitor all your social websites PR mentions by yourself (or your staff). When it becomes hard to keep track of the entirety of your PR campaign, it means that your brand has been highly acknowledged. But, it’s also an indication to reach out to quality third-party tools for help.
Usually (and generally speaking), these tools will have a few or all of these features:
- Listing the keywords you want to track
- Establishing priority pages (pages that you want to be informed when someone shares or mentions them on social websites )
- Picking out the social media platforms where you want the instrument to track your page mentions (Twitter, Pinterest, Facebook, Instagram, Reddit, etc.. )
Depending on the instrument you’ use, there’ll be some different features, but the concepts generally remain the same across multiple third-party tools.
USE SOCIAL LISTENING TO YOUR ADVANTAGE
Social media has attracted brands and service-users/customers closer together and today it’s a lot simpler for customers to provide feedback to their favorite brands in a couple of minutes.
By”listening” and responding to these posts, mentions, or comments, your clients will feel as though they’re using a two-way communication with your company (which builds ethics and adds social evidence ).
The most important social listening metrics to follow are:
- Client Conversations: The number of conversations did you have (or are you currently having) with your users in your social media channels?
- Social Media Suggestions or Feedback: How many hints (and more importantly — are they caliber suggestions?) Are your users are sending you through your social media channels?
- Accepted suggestions: Just how many of those suggestions have you accepted for future advancement of your merchandise and/or assistance?
SOCIAL LISTENING: TRACKING
At this point, it might sound like we are repeating ourselves, but tracking your social listening heavily depends upon which social media platform is your primary target.
By way of instance, if you’re attempting to get”to the crux of items” on Twitter, subsequently TweetDeck is an excellent, totally free instrument to conduct a proper social listening. All you have to do is to set up proper keyword searches and the program will automatically track their keywords after which you can readily respond with a tweet to your customers.
Furthermore, as most social listening tools will allow keyword monitoring (even if your users are not using the”@” handle), it is possible to go the extra mile and then surprise your customers when they forget to label you in their tweets.
Okay, so now that we’ve come up with an effective long-term social media marketing strategy, and we’ve also managed to set our social media goals as clearly as well as realistically as possible, what if our next course of action be?
How To Drive Sales With Social Media Marketing
Using all these methods (or even just one of them) firmly in place isn’t enough to increase your revenue. Doubling down on these strategies and taking immediate actions is exactly what will. To this extent:
BE WHERE YOUR CUSTOMERS ALREADY ARE
The first rule that any social media marketer must follow is to use the social media platform your audience uses.
How to go about doing it?
First, have an in-depth look at your target market
Is it new mothers who wish to buy your particular infant milk formula? Or law students who require help with their 5,000+ word essays concerning international law? Naturally, you can also decide to be on every social media platform in existence, but remember that distributing your assets much too thin and much too broadly can be time-consuming, and might even do more damage than good.
Remember that the most common social media platforms have been dominated by the 18-29 age group – that tells us everything about their era, but nothing about their purchasing habits. To find exactly where your audience (and potential buyers) are you currently need more than a hand. Bear in mind the resource we mentioned previously: Keyhole?
Keyhole is one of the best instruments for uncovering where your target audience mingles.
- You select a popular hashtag that your competitors use for their strategies and campaigns and then proceed to generate a hunt with Keyhole.
- Afterward, scrolling down will lead you to a segment named”Top Sites“. This metric provides a chart about which top domains have used a specific hashtag that the most. Additionally, it will provide you an overall idea of where your target market is most active.
It goes without saying, but the right social media platform for your company will give you a higher prospect of accomplishing your goals. In addition, if you’re able to reach your audience quicker and with just as little friction as you can, then your chances of actually doing earnings and increasing your revenue will improve dramatically too.
WORKING WITH SOCIAL MEDIA INFLUENCERS IN 2018
We’ve briefly touched upon social media influencers when we talked about media mentions above. Now we’re expanding upon what we know.
As a social media marketer, you might have heard about a recently coined up strategy referred to as”Influencer Marketing“. In layman’s terms, influencer marketing simply ways to advertise a product or a service through somebody who has a substantial social media following (and influence — hence the word ) on either of the handfuls of most popular social media platforms.
Influencer marketing is here to stay
Let us take a look at a recent analysis by Twitter and Annalect taking a look at influencer marketing.
Basically, the analysis confirmed what every social marketer already knew: Consumers are inclined to trust influencers over random marketers (in reality, the trust they place into social media influencers is equal to the trust consumers have in their dearest friends!).
What is more, almost 40 percent of Twitter users felt compelled to buy a product/service after they’ve found it within an influencer’s feed or in a tweet. Sometimes, the return on investment (ROI) following an influencer encouraged a merchandise became as high as 600 percent (albeit, the standard is possibly half that).
Either way, it’s really logical if you consider it. If consumers trust influencers just like they trust their closest friends, and a friend comes to you and suggests a product for you to purchase, would you get that product?
How to find and contact Influencers?
However, getting connected with influencers without breaking the bank is harder than it sounds. Do we have the magical formula on how to get in contact with them? No, but we can offer a couple of useful tips:
- Appeal into the core interests of your preferred social media influencer without being too aggressive in your intentions. Be truthful about your product or service.
- Craft a persuasive message explaining why your products or services would be ideal for the influencer’s followers. If you are contacting their marketing team, try to negotiate a free or a discounted mention in exchange for free goods.
- Contact them through Instagram DM or Facebook Messenger! You won’t believe how many of them will respond back.
Obviously, these are just general rules which you may use to develop your own unique strategy.
TRANSFORM LOYAL CUSTOMERS INTO BRAND PROMOTERS
Promoting your brand with influencers is fantastic, but occasionally this approach might backfire if your merchandise isn’t congruent (doesn’t fall in line) together with the influencer’s ideals. If it ends up being the situation, but you are still keen on boosting your product with actual individuals, then the solution is closer than you’d think.
It is all about using your actual clients as brand promoters (enticing them to promote your brand by means of offering free coupons, discounts, and all kinds of free”goodies”).
One way to start this is to accumulate relevant keyword phrases and other brand-related searches (hashtags, for example ) on social media. This can allow you to find the very prominent”accidental advocates” of your brand and make it more official.
SHARE USER MADE CONTENT
Consumers are a whole lot smarter than that some entrepreneurs (and social media marketers) give them credit for. Before parting with their hard-earned cash online for a product or service, they have a tendency to read a number of reviews (maybe from a number of diverse sources) to determine whether the brand is trustworthy. These testimonials ease the pressure each customer feels when considering purchasing a product from a brand that they do not understand (or buying in a ceremony they are not acquainted with).
We are hirwired to keep an eye out for social proof.
In reality, whenever these testimonials come from other customers just like them they believe the type of honesty which funnels them into purchasing the item. When you come to consider it, it is all people who do so and do it due to one simple reason – we are hardwired to keep an eye out for social proof.
Social Proof Is King
Stripped down to basics, social proof basically means other customers have purchased and recommended the item, and because they are just regular customers without a prejudice to the item, they are very likely to provide an honest and fair review. This makes their view matter the most to additional customers, and it makes their stamp of approval imply much more than the usual company or advertiser’s sentence.
According to the majority of social media marketing strategy specialists, up to 70 percent of USA-based consumers will tend to get products after reading optimistic (or relatable) content regarding these products generated from different consumers, which is exactly what makes social evidence so strong.
Invite clients to post reviews about your product
Another effective way to improve earnings through social websites is by inviting your clients to post their reviews of your product (written, pictures, as well as positive memes) online. Additionally, you may even go 1 step further and share these user-generated comments across all your relevant social media platforms. This can be a foolproof means of adding extra credibility and social proof to a brand whenever potential customers begin poking on your social media channels.
CREATE HIGHLY ENGAGING SOCIAL MEDIA CONTENT
Believe me, it looks easier than it is. It’s where hiring innovative professionals come into play. Or, in case you really feel as though you’re up to your job, you can make engaging content by yourself. Ideally, if hiring creative professionals or getting down into the trenches all on your own, you need to aim to generate quality manuals and engaging “how-to content”.
The overall idea here is to get your prospects to test your product and lead them further down the funnel that provides you a greater prospect of closing the deal and making a sell.
INVEST IN SOCIAL MEDIA ADVERTISING
It is no secret that the most common social media platforms have a huge number of active users (Facebook goes as far as with 1 billion users in the time of composing this bit!). But even when that you think of the very best strategy and decide on the ideal platform to enter the market, your efforts might possibly end up less successful since not one of the users has heard about your brand before.
Grow Brand Awareness First
To create a head start, go on and devote some of your advertising budget into social media advertising, but ensure that you’re reaching the proper sort of audience as mentioned in the”Growing Brand Awareness” section of the report. The very last thing you would need to do is misfire towards individuals that aren’t interested in your own brand.
Now, most social media platforms make it simple for businesses to market locally, having an option to create advertisements, promote or boost content. We might sound like we are repeating ourselves frequently, but that is only because these are a few of the most crucial things to remember. So, creating advertisements will guarantee a greater visibility to your brand amongst a relevant audience (potential buyers). This, then, will further enhance your chances of raising earnings from social media sales.
See Instagram for instance. Here you can select to advertise via their favorite”Instagram Stories” feature in addition to their normal advertising versions. Opting for Instagram stories will help drive new awareness, which can be one of the principal predictors of advertising recall and finally – revenue and sales. If you want to take a deeper look at Instagram growth and marketing techniques, take a look at How to Get More Followers on Instagram in 2018.
Instagram has been a very special platform for our business model for many years now. We have been able to grow more than 200.000 followers through different accounts through smart automation techniques. Take a look at Intalgic – Smart automation Instagram management platform. It enables people and brands to focus more on their content quality while Instalgic automatically generates traffic on your profile. If your content is good, there is a high probability you will get a follow.
Facebook marketing provides similar options to raise brand awareness, increase conversions, and generate sales. The fantastic thing with Facebook advertisements is that their special offer of creating a video advert (remember, we are visual creatures first and foremost), that has a proven 3 times greater buy rates than standard text advertisements.
Twitter & LinkedIn
The very best thing about those platforms is the capability to personalize your advertisements to display a product that a user has lately scrolled through in your site. This has the impact of possibly reminding the client of the things they were searching for before closing your webpage and entices them to follow along with a purchase. This is known in the marketing industry as “retargeting” technique.
PINTEREST – The Power Of Reach & Buyable Pins
Pinterest is a whole marketplace by itself, which is one of the main reasons why it is becoming a dedicated chapter (that and how it is mostly a visually oriented search engine). Based on Shopify, the earnings made from advertisements hooks on Pinterest have a 50 higher average purchase value when compared with the other social media platforms. If you are also running a Shopify shop, there is good news on that front too: Pinterest accounts type the second-most online traffic out of all social media sources to Shopify shops.
If your plan is to advertise your products/services via Pinterest advertising, it is a smart move to reevaluate the purchase funnel by using what is named Rich Pins and Buyable Pins.
Rich Pins are hooks that contain more info about a specific product right at the top of a normal pin. These Pins come in four distinct types:
- App Pins feature a setup button so clients can quickly download your program while still remaining on Pinterest for extra shopping. There’s but 1 caveat though: now, program pins are only compatible with iOS.
- Product Pins are made to make the buying process as simple and intuitive as possible. They comprise pricing (like real-time change), accessibility, and also the location of purchasing a specific item.
- Recipe Pins contain all of the components that a food lover and recipe master would need.
- Article Pins assist users to save stories which are most valuable to them. These pins include headlines, author bios, and post excerpts.
Buyable Pins are fantastic for e-commerce use because they allow your clients to purchase your products without leaving your Pinterest store. These kinds of pins are seen in search results, related pins, and in your business profile too.
Another fantastic thing about Buyable Pins is that their performance; they operate seamlessly across both desktop and mobile platforms. This can be excellent from a business owner’s standpoint since users may purchase your goods without altering many distinct programs (which also carries the chance of losing the purchase or your clients becoming stuck somewhere in the sales funnel).
To avoid the problem of losing your clients to avoidable things, buyable pins include the”Add To Bag” button, where clients can add their payment and shipping information without needing to make a change to a different stage. This practice is quite powerful and allows for enhanced conversions directly there and then.
Furthermore, Pinterest leaves it up to you to deal with shipping and customer support (when a purchase is made via a Buyable Pin), but furthermore, the stage does not require a cut of your earnings.
At length, Buyable Pins could be encouraged to make it much easier for potential users to locate your products.
Tips That Will Help You Create Engaging Social Media Content
PROMOTE YOUR BRAND THROUGH A STORY
If your brand does not have a story supporting it, then consider building a story behind it to strengthen the association between your organization and your potential (as well as present ) customers.
To start with, people are hardwired to appreciate a fantastic story.
How can this help modern companies to raise revenue and earnings?
It is easy: Consider social platforms as metaphorical”bonfires” where folks now gather to inform and listen to tales. And why do they gather? Because they would like to be emotionally charged and feel better even after they have logged out of their various social media accounts. The biggest social platforms utilize the habit-creating dopamine dash of unopened messages to make a feedback loop so that consumers will spend additional time in their own platform.
So, you have your bonfire (social media platform), you’ve got your audience (those who wish to listen to a fantastic story), and you’ve got your storyteller (in this scenario, that the storyteller is your organization or your own advertising team) all lined up. It is up to you how you are going to go about developing a story behind your brand.
QUALITY OVER QUANTITY
This should be obvious to most digital marketers, but sorting through fair and sub-par articles to find engaging and informative content is a recurring problem most social media users need to handle by themselves. Or, in other words: There’s a major discrepancy between quality content and run-of-the-mill texts that add a title to no value.
That is the reason it’s extremely important to maintain high standards content-wise; maybe not in the danger of neglecting your social media accounts but at a steady rate that both you and your clients can handle. Plus, recall how we have talked about folks being visual creatures first and foremost (that is part of why Pinterest underwent a growth-explosion in recent decades).
Always be certain that you post high-quality pictures to function as leverage to your content that is engaging.
FOLLOW TRENDS TO GO VIRAL
Trends exist with a purpose: To be followed. Now, it is possible to devise a new trend, but it typically requires a whole lot of resources, time, ability, and opportunity to pull it off correctly. Nonetheless, this is where you jump onto anything current fad is popular on social media and grab the chance while the trend remains hot.
Because we want to help you become a real ninja digital marketer we created a Viral Post Calendar that will help you think of amazing ideas about what to post on your social media channels.
USE DIRECT PURCHASING TRIGGERS
Why be indirect if you’re able to create sales with a direct trigger? Huge companies with tremendous social media followings have a tendency to use those triggers, and to great effect, we may add.
Utilizing a few, or all, of those triggers May Lead to an obvious sale:
- Buy Now
- Get Started
- Get Your Now
- Try For Free
All these are direct triggers, and they function best with a big social media crowd. And it is only logical: If you inform 5,000 people to purchase something, and you’ve got the proven ability to do this (like social evidence ), then odds are you are going to get adequate sales. It is a clear formula that not enough digital marketers utilize, so consider crafting several campaigns using direct purchasing triggers (such as those above).
Small business owners
For small business owners, this may be tricky as they have a tendency to become”assimilated” with the huge sea that’s social media presence. Additionally, small companies are usually run with one individual (or a couple of individuals ) at any particular time, therefore using lead triggers here would be less-than-ideal.
With all that said, how can you succeed in social media marketing if you are a small business owner?
A SUCCESSFUL SOCIAL MEDIA MARKETING STRATEGY FOR SMALL BUSINESS OWNERS
Social media marketing can create a significant buzz both for businesses and individuals. Social media may also narrow your business communication to a certain niche. To this degree, social media users wish to surf for items/products they may enjoy, but not always purchase.
Actually, as far as 56 percent of shoppers are not prepared to generate the last choice, but rather, they would like to save their prospective buy for later. This shopper behavior is getting more common in the last several decades. If that is true for your company – it is time to use your social media channels to present your products to your clients.
GENERATE BUZZ WITH NEW EDITIONS OF YOUR PRODUCT
Sales appear less chance-driven if there is a brand new product to market to clients. What this essentially means is new products have a tendency to create more buzz than what’s out there, so clients will prefer these new ones more and will often gravitate towards purchasing them. This is precisely the way you remove chance. Each sale will turn into a deliberate effort, though it could appear as a chance or a surprising stroke of luck for your client (where rather your plan is exactly what did all of the heavy-lifting).
BE CONSISTENT WITH WHAT YOU ARE SELLING
Or in other words: You can not talk about ice-cream if you are promoting video games. Well, you can, but these talks will not generate any revenue for you.
The secret to achieving this would be to begin early in the development of a new service or product. Use tried-and-true titles to catch your customers’ attention like:
- We’re releasing a fresh downloadable material early next week!
- Only next week, all sales are off by 50%
Meanwhile, attempt to create scarcity in your offer:
- Enter our giveaway for an opportunity to win more than 210 exclusive beta keys for our latest product!
Create High-Quality Social Media Posts
We briefly touched on this particular subject when we talked about prioritizing quality over quantity, and now it’s time to expand on it more. To this extent, over 70% of social media users find high-quality images at least twice as effective at catching their focus as opposed to text-content alone. In reality, as social media users become more discerning in recent years, this 70% rule excludes generic stock pictures and low-quality images too.
If you’re not a designer (and let’s face it, most entrepreneurs aren’t), then it’s Ideal to either:
- Hire a designer from sites like Dribble, Upwork or Fivver
- Use some of the many quality third-party tools to source photos for your articles such as the Pexels.
Strapped for ideas still? Here are some tips.
CREATE THEMED IMAGES
Themed images are defined as a series of images that fall within a specific design pattern. This pattern can greatly vary between different companies, but it’s always recognizable, predictable (“predictable” as in, similar to what is already demonstrated that individuals such as ) and 100% unique for a particular brand.
So, coming up with your own themed images style is critical for the success of your social media advertising, sharing included. Themed images are absolutely essential for promoting brand recognition and developing a consistent brand presence as well.
Stay within your brands’ visual identity
Bottom line, if you would like to create pictures, keep things such as your company’s color, typeface (font), and business’s voice constant across all media platforms.
When creating by yourself, third-party platforms (like Canva comes to mind) make it easy to produce your own infographics, graphics or visual content. But creating and manipulating images is a really time-consuming task for men and women that don’t have the sufficient skills and don’t do it regularly. Here is where hiring a visual designer is your wisest move to make.
HIRE A VISUAL DESIGNER
A designer can assist you in a number of ways. For instance, by opting to employ one, you’ll instantly get access to a massive batch of high-quality pictures that would otherwise be out of reach (though, rather, you are doing the layout on your own volition). Subsequently, this may free up a precious chunk of time that can be applied to growing your company and better macro-management of your social media marketing channels.
CREATE A CONSISTENT IMAGE FORMAT
Regardless, if you want to create the images all on your own or hire a designer to do it instead, one big thing you should be cautious about is developing a standard picture format which you can use down the road.
What is important about picture standards is to have:
- Featured image size for every social platform
- Inset an image formula for an easy share on all social platforms
Basically, the important thing to consider is to save image size presets to ensure a fast operation when it is time to share your new content with your subscribers.
Dimensions that work best for all Significant social platforms:
- Facebook: 170px x 170px, but some industry experts recommend uploading images at least twice that resolution to ensure all quality standards are met
- Instagram: 1080px x 1080px
- Pinterest: Pins should be 736px x 1104px, while Board Covers are 736px x 736px
- LinkedIn: 1200px x 628px
NEVER FORGET ABOUT THE ALT TEXT
Alt text is one of the most overlooked factors among social media marketers lately. Alt text – no matter how cliché it sounds – can make or break your Search Engine Optimization (search engine optimization ).
So, what is ALT-TEXT?
In simple terminology, alt text is an abbreviation of choice text, and it essentially refers to the text behind a given picture on your website. But alt text is also utilized to permit people with vision disabilities to”read” the picture or have the picture read it to them via screen readers.
If your site is WordPress-powered or powered by the majority of e-commerce platforms like Shopify or even BigCommerce, then you won’t (or you do not have to) deal with code to attach alt-text to your images. You can readily fill, update, or change your alt text whenever you upload a picture on your own media library.
ALT-TEXT does not have a maximum proposed length
What’s more, you can also use alt text to include keywords so that search engines can locate your content more easily on the internet.
The interesting thing with alt text is that, unlike meta tags or descriptions, alt text does not have a maximum proposed length. If you are unsure how to include alt text in your images, don’t forget to always include your keywords and you will be good to go. However, it’s also very important to include alt text to each image on your website and to include all of the relevant information such as full product names, product IDs, mind as well as and long-tail keywords.
- Always include your relevant keywords in alt text to ALL pictures on your website
- Channel these rules in the Featured Picture section, in which search engines (usually Google) scratch data from these pictures to later show in knowledge graph SERPs
Uploading the Right Social Media Image Format
Most digital marketers do not realize this, but the format of an image file that you upload on your website has an impact on image quality! Many men and women have a tendency to upload JPEG file types almost automatically, but there can be another alternative for this.
Generally, there are three major image types for internet use:
- JPEG: Commonly used for photos in which people, places, and items are featured
- PNG: Best used for logos, text designs, and graphics.
- GIF: Animated images which are commonly used to express an emotion, tell a joke or insert a meme
If you are still in the dark about which format to use for your site, you essentially have to remember two chief rules: Use JPEGs for standard photographs, and utilize PNGs for some of the custom graphics you create.
Optimize for speed and SEO
Besides file types, you’ll also need to pay attention to your image’s dimensions too. Prevent uploading enormous files (keep it down to less than 2MB per image), because they tend to affect page rate, SEO, and consumers will slower net connections/older computers won’t have the ability to reach your articles as fast and consequently, may exit away from the website.
How to do all this?
Many web hosting/publishing platforms (WordPress too) offer built-in alternatives for tweaking and resizing images. If you’re still not pleased with the results, you can always use professional photo editing software like Photoshop to resize your images in line with the instructions we put above.
And what about using stock images for your industry?
BE CAREFUL WITH STOCK PHOTOS
From time to time, using stock photographs is necessary if you are in a hurry or only want to get the job done. But a lot of stock pictures on your social media marketing strategy can unequivocally create your site and articles seem bland and boring.
If for any reason you absolutely have to use stock images, then it’s Ideal to maintain the following practices in your mind:
- Look for High-Quality Options
Many stock photos come from professional programs, but that doesn’t mean they’re going to get the maximum quality. This is because these programs use freelance photographers that subsequently sell their images in bulk.
As you are searching for images to use in your social media marketing strategy to increase sales and revenue, start looking for pictures that are sharp, clear, and possess the ideal tone (for example, comedic if you are running a humor website, euphoric if you’re a sales-oriented company, etc.) too. Plus, if there are people on your stock photos, ensure they reflect your intended audience and the topic from the photos are related to your content
White Space is a Must
Another general rule of thumb is to search for images with enough white space on them. Why? Because you need extra text to market a product, convey your brand’s message, or think of a witty remark to boost visibility and ultimately make a sale.
Look out for Attribution Rules
Most stock photographs do not need any attribution for usage. But some do. By thoroughly understanding attribution and copyright principles, you can avoid some unforeseen legal issues which can impair your company from seemingly from nowhere. If you become dropped in the legalities of fair usage, there’s always the choice to hire a legal individual to do the work on your stead.
BECOME A “VISUAL” STORYTELLER
While considered significant, many small business owners think of their website images as a mere afterthought in the larger scheme of the social media marketing strategy. Sadly, this is the incorrect approach to get. All you need to do instead is to create a distinctive visual content that stands out from the competition and instantly catches the eye of potential clients.
This may sound like a truism (a statement that is always accurate), but that does not make it any less important than, say, having a well-researched and engaging piece.
Consider this: Instead of following the herd and creating your pictures as generic as possible, commit the time (or hire a group ) to grow a truly eye-popping visual approach.
After that, have all your new pictures neatly”fall” within this social media marketing strategy — with every image you publish being the best one yet. Sure, it takes extra effort to pull this off, but it’s well worth it, in the very long run, both brand awareness and revenue-wise.
So to recap, we have seen that a firm social media marketing strategy is crucial if you would like to increase sales for your business. In fact, with the social platform landscape moving ever-so-quickly, having these goals defined is not just crucial – but it is absolutely crucial for every business owner.
Set Goals for your social media marketing strategy:
- Increasing Brand Awareness
- Driving Traffic to Your Site
- Generating New Leads
- Growing Revenue
- Increasing Brand Engagement
- Building a Community
- Providing Effective Social Customer Service
- Increasing Press Mentions
- Using Social Listening to Your Advantage
A business can have either of those goals, one or all. The rule is to narrow down to two or three. Build your first social media marketing strategy on top of these goals.
We have also gone through a number of effective ways of driving sales by using the major social media platforms (Facebook, Instagram, Pinterest, etc.).
Drive sales with social media – things to remember:
- Be Where Your Customers Are
- Use Social Media Influencers To Mention Your Products
- Transform Loyal Customers Into Brand Promoters
- Share User-Made Content
- Create Highly Engaging Content to Educate and Sell
- Invest in Social Media Advertising
- Use The Power of Rich Pins and Buyable Pins On Pinterest
- Promote Your Brand through a Story
- Prioritize Quality Over Quantity
- Follow Content Trends
- Use Obvious Triggers Like “Buy”
- Implement Conventional Tactics in Unconventional Way
- Create High-Quality Social-Friendly Images
All these strategies largely involve winning the trust of your target audience by other people, both influencers, and clients. However, all of them also reflect your skills as a social media marketer and your skills to delegate tasks professionally, efficiently, and effectively (and of course, within the budget).
Besides, you’ll also need to ensure that your brand receives the desired visibility from your social media campaigns in order to reach the ideal audience.
Don’t forget to craft persuasive content to lure your visitors to get your services and products. Flip them into loyal and recurring customers.
Minimize the friction of your sales funnel
The most important objective of your social media marketing strategy is to decrease friction and minimize factors that could prevent curious prospects from purchasing.
Thank you so much for reading our Ultimate Guide on How to Drive Sales With social media marketing! If you have any questions regarding the content please don’t hesitate to ask! If you liked this please take a look at other articles, they provide tons of value!